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ModaFluence

ModaFluence

ModaFluence is a fast-growing self-service digital content and influencer marketing platform and marketplace that enables brands and brand agencies to work directly with some of the world’s best micro-influencers and digital marketing content creators. ModaFluence was founded by the original founders of the ecommerce blog ModaEdit after working directly with a number of mainstream brands to create traffic generating content and leads. They quickly realised that consumers responded to valuable content prior to purchasing. Furthermore, they realised that authentic content created by micro-influencers that leveraged real time audience response yielded the most engagement and ultimately conversions. It was also clear that despite the growing demand for digital marketing services, that access to the best content creators, influencers was not only non-optimised but also significantly expensive. The idea to build a hub where brands and brand agencies could readily access carefully selected digital marketers and influencers was borne. The software engineers and marketeers down at Modafirma Digital were therefore deployed to not only build a digital marketing platform but to also create a plan to grow and scale the company effectively via SEO, lead generation, social media marketing and automated marketing processes.

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